Vixen and Fox

Enhancing the design, UI and adding functionalities

The task was to refresh the look and feel of the website and improve the UI to improve Vixen and Fox’s customer experience.
To align the design to the luxury style of the brand
Website Redesign, UI/UX Design, Custom Theme Development
Viixen and Fox
Vixen and Fox

Brand Overview

Vixen & Fox is a sophisticated lingerie and accessories brand that combines thoughtful design with custom elements. They are dedicated to rethinking the status quo in lingerie both in style and construction, and will continually push to find innovative flourishes and details to bring their customers new products and experiences. After launching their brand they realised that the online buying experience they were offering was not align with the brand and the target audience.

Before After

The Challenge

It was important for the brand’s website to speak directly to their customer persona thorugh visuals and at the same time, showcase their luxurious lingerie and accessories to truly represent their brand vision and uniqueness of the brand.

Mobile Experience

We know that users most likely access the website from their mobile device. From checking the products, adding to cart, and checking out. We designed the website to be more mobile-optimized so the users will have a better experience.

The Solution

The design

Our desing team combined inspiration with their current website and after a few revision rounds we manged to reach to a result that exceeded the client’s expectations. The focus was on giving a luxury feel to the website that represents their brand and unique products while showcasing the brand stands for.

The development

Our team took ownership of the project and kept the client in the loop throughout the whole process. After a few rounds of testing and feedback we achieve the final look, feel, and functionality of the new Vixen and Fox website. Of course, as speed is one of our top priorities, we made sure we did not sacrifice for any kind of unnecessary functionality.

Important Links:

The Numbers




Average Order Value




Bounce Rate

It has been a pleasure working with Alex and the team at Your Digital Media over the last couple of months. We shared our website vision with Alex and he was confident he could bring it to life for us.

After working with other designers/developers we were hesitant it could be done the way we wanted but Alex and the YDM team went above and beyond to ensure it did.

Their professionalism and ability to stick to deadlines surpass any freelancer we have worked with in the past! We are so happy with the result and are looking forward to working on more projects with Alex and the team in the near future. Thank you YDM!
Katie Lang
Founder, Vixen & Fox

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